Market segmentation.

the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in tourism

Markets -- Competitive Reactions -- Novel Versus Normal Behavior -- Test Market Opportunities -- Issues in

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

-- Segmentation Questions -- Marketing Thinking Challenge 4.1: Identifying a Target Market -- Positioning

-- Data Reduction -- Mini-Case 8.1: New Insights or Spurious Associations? -- 9.Segmentation -- Simple Yet

a customer-driven strategy. Market segmentation, targeting and positioning -- Products and services

segmentation ; International market segmentation -- Understanding markets. Marketing information and research

Attributes / Victoria K. Wells -- 9.Market Segmentation From a Behavioral Perspective / John Pallister --

-- Types of Trading Markets -- Direct Market -- Brokered Market -- Dealer Market -- Auction Market -- Types

-- Chapter 8. Personality and self-concept -- Chapter 9. Market segmentation, targeting and positioning

of Assembly -- International Market Segmentation Based on Consumer Behavior -- International Consumer