Digital marketing : strategy, implementation and practice / Chaffey, Dave, 1963-

Web sites -- Evaluation.

Web sites -- Evaluation.

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

management texts. Material is included on strategy, marketing, budgeting, production and operations, quality

Hands-on social marketing : a step-by-step guide to designing change for good / Weinreich, Nedra

Health education -- Evaluation.

Social marketing : influencing behaviors for good / Lee, Nancy, 1932-

and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event

Hospitality and travel marketing / Morrison, Alastair M.

marketing; Sponsorship; Promotion; Financial management; Risk management; Planning; Protocol; Choosing the

-- Summary -- The business idea -- Target market -- People -- Marketing and advertising strategy -- Premises