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37.

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

by

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- Psychological aspects.

Available: Copies:

38.

Cover image for Market-driven thinking : achieving contextual intelligence

Market-driven thinking : achieving contextual intelligence

by

Woodside, Arch G.

Table of contents http://www.loc.gov/catdir/toc/ecip054/2004028555.html

Format:

Books

Publication Date

2005

Excerpt:

Marketing -- Psychological aspects.

Available: Copies:

39.

Cover image for Psychology and consumer culture : the struggle for a good life in a materialistic world

Psychology and consumer culture : the struggle for a good life in a materialistic world

by

Kasser, Tim.

Format:

Books

Publication Date

2004

Excerpt:

Consumption (Economics) -- United States -- Psychological aspects.

Available: Copies:

40.

Cover image for How customers think : essential insights into the mind of the market

How customers think : essential insights into the mind of the market

by

Zaltman, Gerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001

Format:

Books

Publication Date

2003

Excerpt:

Marketing -- Psychological aspects.

Available: Copies:

41.

Cover image for Why we buy : the science of shopping

Why we buy : the science of shopping

by

Underhill, Paco.

Format:

Books

Publication Date

2000

Excerpt:

Shopping -- Psychological aspects.

Available: Copies:

42.

Commitment-led marketing : the key to brand profits is in the customer's mind

by

Hofmeyr, J. H. (Jan H.)

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html

Format:

Books

Publication Date

2000

Excerpt:

Marketing -- Psychological aspects.

Available: Copies:

43.

Cover image for Nike culture : the sign of the swoosh

Nike culture : the sign of the swoosh

by

Goldman, Robert, 1949-

ebrary http://site.ebrary.com/id/10369665
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=45541
Google http://books.google.com/books?id=aCGTAAAAIAAJ
MyiLibrary http://www.myilibrary.com?id=255942
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html

Format:

Electronic Resources

Publication Date

1998

Excerpt:

Advertising campaigns -- Psychological aspects.

Available: Copies:

44.

Cover image for Consumer psychology for marketing

Consumer psychology for marketing

by

Foxall, G. R.

Format:

Books

Publication Date

1998

Excerpt:

Marketing -- Psychological aspects.

Available: Copies:

45.

Cover image for Consumer psychology for marketing

Consumer psychology for marketing

Consumer psychology for marketing

by

Foxall, G. R.

Format:

Books

Publication Date

1997

Excerpt:

Marketing -- Psychological aspects.

Available: Copies:

46.

Cover image for Sport management : theory and practice

Sport management : theory and practice

Sport management : theory and practice

by

Gouws, Johan S.

Format:

Books

Publication Date

1997

Excerpt:

Sports -- Psychological aspects.

Available: Copies:

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Lindström, Martin, 1970-

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Zaltman, Gerald.

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Subject

Marketing -- Psychological aspects.

(19)

Consumer behavior.

(18)

Consumers -- Psychology.

(6)

(5)

Neuromarketing.

(5)

Consumer behavior -- Psychological aspects.

(4)

Shopping -- Psychological aspects.

(4)

Aspects psychologiques.

(3)

Branding (Marketing)

(3)

Advertising -- Psychological aspects.

(2)

Brand name products.

(2)

Comportement du consommateur.

(2)

Marketing -- Social aspects.

(2)

Senses and sensation.

(2)

Verbraucherverhalten.

(2)

Acquisitiveness.

(1)

Advertising -- Social aspects -- United States -- Case studies.

(1)

Advertising -- Social aspects.

(1)

Advertising -- Technological innovations.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- Psychological aspects.

(1)

Advertising campaigns -- Social aspects.

(1)

Anecdotes as Topic.

(1)

Aspects sociaux.

(1)

(1)

Bernays, Edward L., 1891-1995.

(1)

Besluitvorming.

(1)

Brand choice -- Psychological aspects.

(1)

(1)

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Branding (Marketing) -- Psychological aspects.

(1)

(1)

Commercial art -- Psychological aspects.

(1)

(1)

Comportement social.

(1)

Comportement économique.

(1)

(1)

Consommateurs -- Comportement -- Aspect psychologique.

(1)

Consommateurs -- Comportement.

(1)

Consommateurs -- Psychologie.

(1)

(1)

Consumentengedrag.

(1)

Consumer's preferences -- Cross-cultural studies.

(1)

(1)

Consumption (Economics) -- Psychological aspects.

(1)

Consumption (Economics) -- United States -- Psychological aspects.

(1)

Creative thinking.

(1)

(1)

Customer loyalty.

(1)

Customer relations.

(1)

Decision making.

(1)

Desgrippes Gobé.

(1)

Dichter, Ernest, 1907-1991.

(1)

(1)

Economics -- Psychological aspects.

(1)

Electronic commerce -- Psychological aspects.

(1)

Entscheidungsfindung.

(1)

Freud, Sigmund, 1856-1939.

(1)

Identity (Psychology)

(1)

Individual behaviour.

(1)

Information behavior.

(1)

Interactive marketing.

(1)

Internet advertising -- Psychological aspects.

(1)

Internet marketing.

(1)

(1)

Irrationaliteit.

(1)

Irrationalität.

(1)

(1)

Konsumentpsykologi.

(1)

Left and right (Psychology)

(1)

Lifestyles -- Case studies.

(1)

Lifestyles -- Economic aspects.

(1)

Management -- Psychological aspects.

(1)

(1)

(1)

Marketing -- Aspect psychologique.

(1)

Marketing -- Case studies.

(1)

Marketing -- Decision making.

(1)

Marketing -- Economic aspects.

(1)

Marketing -- Planning.

(1)

Marknadsföring.

(1)

(1)

Materialism -- Psychological aspects.

(1)

(1)

Motivation (Psychology)

(1)

Motivation research (Marketing)

(1)

(1)

New products -- Psychological aspects.

(1)

(1)

(1)

Organizational effectiveness.

(1)

Pensée créatrice.

(1)

Personal Narratives as Topic.

(1)

Politique de l'entreprise.

(1)

(1)

Product management.

(1)

Produits de marque -- Aspect psychologique.

(1)

Produits de marque -- Aspect social.

(1)

Produits de marque -- Commercialisation.

(1)

(1)

Psychologische aspecten.

(1)

Public relations & advertising.

(1)

Public relations -- History -- 20th century.

(1)

(1)

Resonerande (psykologi)

(1)

(1)

(1)

Soccer -- Political aspects -- South Africa.

(1)

Soccer -- South Africa -- Psychological aspects.

(1)

Soccer -- Tournaments -- Moral and ethical aspects -- South Africa.

(1)

Soccer -- Tournaments -- South Africa.

(1)

Social Identification.

(1)

Social Marketing.

(1)

(1)

Société de l'information.

(1)

South Africa -- Politics and government -- 21st century.

(1)

South Africa -- Social life and customs -- 21st century.

(1)

Soziale Software.

(1)

Sports -- History.

(1)

Sports -- Law and legislation -- South Africa.

(1)

Sports -- Marketing.

(1)

Sports -- Psychological aspects.

(1)

Sports -- Social aspects.

(1)

Sports -- United States -- Marketing.

(1)

Sports administration.

(1)

Stores, Retail -- Psychological aspects.

(1)

Storytelling -- Psychological aspects.

(1)

Style de vie -- Aspect économique.

(1)

Success in business.

(1)

Target marketing.

(1)

Technologies de l'information et de la communication.

(1)

(1)

Themed environments.

(1)

Thought and thinking.

(1)

(1)

Werbepsychologie.

(1)

(1)

World Cup (Soccer) (2010 : South Africa) -- Moral and ethical aspects.

(1)

World Cup (Soccer) (2010 : South Africa) -- Social aspects.

(1)

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