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1.

Cover image for What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

by

Malan, Philippus.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research -- South Africa.

Available: Copies:

2.

Cover image for Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

by

Dobie, Kaylee Anne.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research -- South Africa -- Cape Town.

Available: Copies:

3.

Cover image for Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

by

Cook, Carla Maree.

Format:

Manuscript

Publication Date

2012

Excerpt:

citizenship : a South African case study / Cook, Carla Maree.

Available: Copies:

4.

Cover image for The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

by

Ioannou, Sophia.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research -- South Africa.

Available: Copies:

5.

Cover image for Marketing research

Marketing research

Marketing research

by

Berndt, A. (Adele), 1966-

Format:

Books

Publication Date

2011

Excerpt:

Marketing research -- South Africa.

Available: Copies:

6.

Cover image for Implications of the Consumer Protection Act for the South African cosmetics industry

Implications of the Consumer Protection Act for the South African cosmetics industry

Implications of the Consumer Protection Act for the South African cosmetics industry

by

Liebenberg, Gia.

Format:

Computer file

Publication Date

2011

Excerpt:

Marketing research -- South Africa.

Available: Copies:

7.

Cover image for My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websites

My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websites

My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websites

by

Bester, Karel Marcell.

Format:

Manuscript

Publication Date

2011

Excerpt:

Marketing research -- South Africa.

Available: Copies:

8.

Cover image for Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

by

Oosthuizen, Chrisli.

Format:

Manuscript

Publication Date

2011

Excerpt:

Marketing research -- South Africa.

Available: Copies:

9.

Cover image for The impacts of the FIFA World Cup 2010 on tourism in South Africa : a case study on the Three Cities Hospitality Group in Durban and Drakensberg

The impacts of the FIFA World Cup 2010 on tourism in South Africa : a case study on the Three Cities Hospitality Group in Durban and Drakensberg

The impacts of the FIFA World Cup 2010 on tourism in South Africa : a case study on the Three Cities Hospitality Group in Durban and Drakensberg

by

Piccione, Chanel.

Format:

Manuscript

Publication Date

2010

Excerpt:

Marketing research -- South Africa.

Available: Copies:

10.

Cover image for How does the 2008/2009 financial crisis affect Woolworths Food and what can other premium food retailers learn from its example?

How does the 2008/2009 financial crisis affect Woolworths Food and what can other premium food retailers learn from its example?

How does the 2008/2009 financial crisis affect Woolworths Food and what can other premium food retailers learn from its example?

by

Ferreira, Annelize.

Format:

Manuscript

Publication Date

2009

Excerpt:

Marketing research -- South Africa.

Available: Copies:

11.

Cover image for What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience?

What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience?

What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience?

by

Roberts, Christine.

Format:

Manuscript

Publication Date

2009

Excerpt:

Marketing research -- South Africa.

Available: Copies:

12.

Cover image for Buyer behaviour : understanding consumer psychology and marketing

Buyer behaviour : understanding consumer psychology and marketing

Buyer behaviour : understanding consumer psychology and marketing

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Consumers -- South Africa.

Available: Copies:

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Independent Institute of Education. Vega School

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Independent Institute of Education. Vega School.

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Kotzé, Theuns, 1969-

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Barnard, Wilhemina.

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Berndt, A. (Adele), 1966-

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Bester, Karel Marcell.

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Cant, M. C. (Michael Colin), 1957-

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Cook, Carla Maree.

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Du Plessis, P. J. (Phillipus Jacobus), 1943-

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Gerber-Nel, C. (Charlene)

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Harrison, Craig Rhodes.

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Human Sciences Research Council.

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Independent Institute of Education. Vega School of Brand Leadership.

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Ioannou, Sophia.

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Kambule, Simosa Lebogang.

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Liebenberg, Gia.

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Roberts, Christine.

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South Africa. Department of Environmental Affairs and Tourism.

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South African Tourism Board.

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Taylor, Kimberley

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Van Wyk, H. de J.

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Marketing research -- South Africa.

(23)

Marketing research.

(10)

Branding (Marketing) -- South Africa.

(4)

Consumers -- Research -- South Africa.

(4)

(4)

Consumers -- South Africa.

(3)

Fashion merchandising -- South Africa.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

Communication in marketing.

(2)

(2)

Marketing -- South Africa.

(2)

(2)

(2)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Coffee.

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Brand Cars -- Research

(1)

Brand Consumer Behaviour -- Research -- South Africa

(1)

Brand Luxury Cars -- Research

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Brand Proudly South African -- Research -- South Africa

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Brand building -- Research -- South Africa

(1)

Brand consumer behaviour -- Research

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Brand equity -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

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Brand sensory marketing -- Research

(1)

Brands -- Research -- South Africa

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Chase Software.

(1)

Consumer behavior -- South Africa.

(1)

Consumer behavior.

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Consumer protection -- South Africa.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- Johannesburg.

(1)

Consumers -- Research.

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Consumers, Black -- South Africa.

(1)

Cosmetics industry -- South Africa.

(1)

Customer relations.

(1)

(1)

Energy drinks -- South Africa -- Marketing.

(1)

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

Internet marketing -- South Africa.

(1)

Internet marketing.

(1)

(1)

Marketing research -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Marketing rsearch -- South Africa.

(1)

Marktforschung -- Südafrika.

(1)

Music trade -- South Africa.

(1)

Neuromarketing -- South Africa.

(1)

Soccer -- South Africa.

(1)

(1)

Social media -- South Africa.

(1)

Stereotypes (Social psychology) in advertising -- South Africa.

(1)

Students as consumers -- South Africa.

(1)

Sustainable development -- South Africa.

(1)

Target marketing.

(1)

Three Cities Hospitality Group.

(1)

Tourism -- South Africa -- Johannesburg.

(1)

Tourism -- South Africa -- Statistics.

(1)

Tourism -- South Africa.

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Women consumers -- South Africa -- Cape Town.

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Young consumers -- South Africa.

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