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1. 
Cover image for Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
economy -- New frameworks for marketing in the digital economy. The new customer path -- Marketing
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3. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of
Available: Copies:
by 
Erdis, Cindy, editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
kinds of products to sell ; selecting suppliers and managing stock shrinkage ; setting the correct price
Available: Copies:
5. 
Cover image for Innovation and entrepreneurship
by 
Bessant, J. R.
Format: 
Books
Publication Date 
2015
Excerpt: 
case - Leadership and teams - Exploring networks; Developing the venture: Developing new products and
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6. 
Cover image for Conscious capitalism : liberating the heroic spirit of business
by 
Mackey, John, 1954-
Format: 
Books
Publication Date 
2014
Excerpt: 
blueprint for a new system for doing business grounded in a more evolved ethical consciousness. It provides
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7. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New
Available: Copies:
8. 
Cover image for Marketing
by 
Grewal, Dhruv.
Format: 
Books
Publication Date 
2014
Excerpt: 
creation -- Product, branding, and packaging decisions -- Developing new products -- Services: the
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9. 
Cover image for Industrial chemical process design
by 
Erwin, Douglas L.
Format: 
Books
Publication Date 
2014
Excerpt: 
-liquid extraction and gas liquid separation vessel sizing and^ rating Green engineering New to the Second Edition
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10. 
Cover image for Innovation governance : how top management organizes and mobilizes for innovation
by 
Deschamps, Jean Philippe, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
New products.
Available: Copies:
11. 
Cover image for Creating new markets in the digital economy : value and worth
by 
Ng, Irene C. L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
New products.
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12. 
Cover image for Public relations cases
by 
Hayes, Darrell C.
Format: 
Books
Publication Date 
2013
Excerpt: 
Communications Cases -- Case 13-1 The Nashville Symphony Loves Nashville, Starring Our New Maestro -- Case 13-2
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