Exploring public relations : global strategic communication / Tench, Ralph, author.

advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service

Practice of public relations / Seitel, Fraser P.

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

and experiences, and public relations -- Managing digital communications: online, social media, and

The public relations handbook / Theaker, Alison, author.

, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated

physical distribution -- Global marketing communications decisions i: advertising and public relations

Public relations writing : the essentials of style and format / Thomas H. Bivins, University of

; Male victims under patriarchy ; Conclusion -- Positioning the elderly in gender relations. Introduction

Knowledge for whom? : public sociology in the making / Fleck, Christian, 1954-

-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary