An investigation into how to change the negative perception of the taxi industry that has been portrayed by media

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

To like or not to like : an exploration of how South African brands use social media

A study into the recent popularity of corsets

Brand building in the NPO sector : to build or not to build?

Gender objectified : the mediated scent

The effects of representation of xenophobia on the Sowetan newspaper brand

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

Creating shared value and brand sustainability : a South African advertising industry analysis

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

The importane of technology in traditional and online travel agencies in South Africa

Branding the ordinary