IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
740 Results Found Subscribe to search results
000000000000IIE
Print
589. 
Cover image for Brands & branding in South Africa 2010 : brands- the people's choice.
Brands & branding in South Africa 2010 : brands- the people's choice.
Brands & branding in South Africa 2010 : brands- the people's choice.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
590. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R., author.
Format: 
Books
Publication Date 
2010
Excerpt: 
Services for Consumers --- 14. Products and Services for Businesses --- 15. International Marketing
Available: Copies:
591. 
Cover image for Consumer space : how brands have benefited from the shopping mall
Consumer space : how brands have benefited from the shopping mall
Consumer space : how brands have benefited from the shopping mall
by 
Cameron, Gareth William.
Format: 
Manuscript
Publication Date 
2010
Excerpt: 
Consumer space : how brands have benefited from the shopping mall / Cameron, Gareth William.
Available: Copies:
592. 
Cover image for Consumer behavior
Consumer behavior
Consumer behavior
by 
Hoyer, Wayne D.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior / Hoyer, Wayne D.
Available: Copies:
593. 
Cover image for Buy ology : how everything we believe about why we buy is wrong
Buy ology : how everything we believe about why we buy is wrong
Buy ology : how everything we believe about why we buy is wrong
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
Consumer behavior.
Available: Copies:
594. 
Cover image for What would Google do?
What would Google do?
by 
Jarvis, Jeff, 1954-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2008040944-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0911/2008040944-d.html
Format: 
Books
Publication Date 
2009
Excerpt: 
: from secrecy to sharing -- Google Cola: we're more than consumers -- Service. Google Air: a social
Available: Copies:
596. 
Cover image for Consumer behavior
Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2009
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
597. 
Cover image for Future savvy : identifying trends to make better decisions, manage uncertainty, and profit from change
Future savvy : identifying trends to make better decisions, manage uncertainty, and profit from change
Future savvy : identifying trends to make better decisions, manage uncertainty, and profit from change
by 
Gordon, Adam, 1964-
Format: 
Books
Publication Date 
2009
Excerpt: 
-- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends
Available: Copies:
598. 
Cover image for Twitter power : how to dominate your market one tweet at a time
Twitter power : how to dominate your market one tweet at a time
Twitter power : how to dominate your market one tweet at a time
by 
Comm, Joel.
Format: 
Books
Publication Date 
2009
Excerpt: 
angry or disappointed consumers.
Available: Copies:
599. 
Cover image for Brand storming : managing brands in the era of complexity
Brand storming : managing brands in the era of complexity
Brand storming : managing brands in the era of complexity
by 
Fioroni, Michele.
Format: 
Books
Publication Date 
2009
Excerpt: 
witnessed a revolution in the way consumers relate to a product; consumers are increasingly tending to
Available: Copies:
600. 
Cover image for The digital handshake : seven proven strategies to grow your business using social media
The digital handshake : seven proven strategies to grow your business using social media
The digital handshake : seven proven strategies to grow your business using social media
by 
Chaney, Paul, 1955-
Format: 
Books
Publication Date 
2009
Excerpt: 
Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high
Available: Copies:
Limit Search Results
Access Level
Author
Independent Institute of Education. Vega School of Brand Leadership.
(52)
Schiffman, Leon G.
(13)
Hawkins, Del I.
(10)
Kanuk, Leslie Lazar.
(9)
Best, Roger J.
(7)
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Consumer behavior.
(164)
Marketing.
(61)
Marketing research.
(31)
Branding (Marketing)
(30)
Consumer satisfaction.
(26)
Item Available
Advanced Search Location