Suggested marketing strategy for the Bach Flower Remedies brand

The symbolic landscape of the shopping mall within the retail built environment enhancing consumerism in a constructed space

Investigating the 'Eco-Friendly' brand : a look at 'eco-friendly' clothing

The role of ethnographic research in the field of experiental marketing

The female figure's view on visual merchandising with special reference to fashion window displays : does the female figure prefer real or ramp model image

Putting the Orlando back into Pirates

Of hierarchies, halter necks and haute couture : a historical study of the fragmentation of high-end fashion brands

Digital face : an analysis of online identity construction on Facebook

Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghana

Marketing alternative rock music with branding : a South African perspective