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361. 
Cover image for Destination brands : managing place reputation
Destination brands : managing place reputation
Destination brands : managing place reputation
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2011
Excerpt: 
aesthetics challenge / The tone of voice challenge / The digital challenge / The measurement challenge / The
Available: Copies:
362. 
Cover image for Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
by 
Silverman, George, 1942-
Format: 
Books
Publication Date 
2011
Excerpt: 
word of mouth -- Creating the content -- The word-of-mouth toolkit -- Word of mouth measurement -- The
Available: Copies:
363. 
Cover image for SAGE quantitative research methods
SAGE quantitative research methods
by 
Vogt, W. Paul.
Format: 
Books
Publication Date 
2011
Excerpt: 
V. 1. Fundamental issues in quantitative research -- v. 2. Measurement for causal and statistical
Available: Copies:
364. 
Cover image for Educational assessment of students
Educational assessment of students
Educational assessment of students
by 
Nitko, Anthony J.
Format: 
Books
Publication Date 
2011
Excerpt: 
Educational tests and measurements.
Available: Copies:
365. 
Cover image for The marketing firm : economic psychology of corporate behaviour
The marketing firm : economic psychology of corporate behaviour
The marketing firm : economic psychology of corporate behaviour
by 
Vella, Kevin J.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Methodology and measurement -- Specification and interpretation -- Corporate behaviour : the supply of wrapped
Available: Copies:
366. 
Cover image for Banking strategy, credit appraisal, and lending decisions : a risk-return framework
Banking strategy, credit appraisal, and lending decisions : a risk-return framework
by 
Bhattacharyya, Hrishikes.
Format: 
Books
Publication Date 
2011
Excerpt: 
variation -- Evaluation of sales forecast -- Sales risk index Measurement of operating risks -- Measurement
Available: Copies:
367. 
Cover image for Social research : a practical introduction
Social research : a practical introduction
Social research : a practical introduction
by 
Curtis, Bruce.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Epistemology and scales of measurement -- Question formats -- Putting the approach in context -- Survey fatigue
Available: Copies:
368. 
Cover image for Reliability in scientific research : improving the dependability of measurements, calculations, equipment and software
Reliability in scientific research : improving the dependability of measurements, calculations, equipment and software
Reliability in scientific research : improving the dependability of measurements, calculations, equipment and software
by 
Walker, I. R., 1961-.
Format: 
Books
Publication Date 
2011
Excerpt: 
Reliability in scientific research : improving the dependability of measurements, calculations
Available: Copies:
369. 
Cover image for Introduction to research : understanding and applying multiple strategies
Introduction to research : understanding and applying multiple strategies
Introduction to research : understanding and applying multiple strategies
by 
DePoy, Elizabeth.
Format: 
Books
Publication Date 
2011
Excerpt: 
designs -- Collecting information -- Measurement in experimental-type research -- Gathering information in
Available: Copies:
370. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Develop a Plan for Monitoring and Evaluation -- Why Are You Conducting This Measurement? -- What Will You
Available: Copies:
371. 
Cover image for Ordinal item response theory : Mokken scale analysis
Ordinal item response theory : Mokken scale analysis
by 
Schuur, Wijbrandt van.
Format: 
Books
Publication Date 
2011
Excerpt: 
for an introductory course in social science measurement"--
Available: Copies:
372. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
content to reach buyers -- Marketing strategy planning template -- The new rules of measurement -- Asking
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