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1. 
Cover image for Marketing plans that work
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2002
Excerpt: 
communication plan : advertising and sales promotion -- The communication plan : sales -- The pricing plan
Available: Copies:
2. 
Cover image for Essentials of entrepreneurship and small business management
by 
Zimmerer, Thomas.
Format: 
Books
Publication Date 
2002
Excerpt: 
. Advertising and Pricing for Profit. Managing Cash Flow. Creating a Successful Financial Plan -- Crafting a
Available: Copies:
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2002
Excerpt: 
: the sales plan -- The pricing plan -- The distribution plan and customer service plan --Marketing
Available: Copies:
4. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Pricing -- Controlling and Evaluating the Plan -- Marketing Management, Evaluation, and Control.
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5. 
Cover image for Marketing management and strategy
by 
Doyle, Peter, 1943-2003.
Format: 
Books
Publication Date 
2002
Excerpt: 
successful brands -- Innovation and new product development -- Pricing policy: delivering value
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6. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
, and sales promotion -- Introduction to pricing concepts -- Pricing strategies and tactics.
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7. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Pricing objectives and policies -- Price setting in the business world -- Implementing and controlling
Available: Copies:
8. 
Cover image for The creative business guide to running a graphic design business
by 
Foote, Cameron S.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Operations. Pricing Your Services. Working with Clients. Grow the Business? Financial Issues. Personal Issues
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9. 
Cover image for E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
Model Portal Model Dynamic Pricing Models B2B Exchanges B2B Service Providers Online Trading and Lending
Available: Copies:
10. 
Cover image for Advanced modelling in finance using Excel and VBA
by 
Jackson, Mary, 1936-
Format: 
Books
Publication Date 
2001
Excerpt: 
-Defined Functions -- Introduction to Equities -- Portfolio Optimisation -- Asset Pricing -- Performance Measurement
Available: Copies:
11. 
Cover image for Marketing management : knowledge and skills
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in
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12. 
Cover image for Advanced modelling in finance using Excel and VBA
by 
Jackson, Mary, 1936-
Format: 
Books
Publication Date 
2001
Excerpt: 
-Defined Functions -- Introduction to Equities -- Portfolio Optimisation -- Asset Pricing -- Performance Measurement
Available: Copies:
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