Creating shared value and brand sustainability : a South African advertising industry analysis

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

The importane of technology in traditional and online travel agencies in South Africa

Branding the ordinary

Gender stereotypes : relooking at the representation of women in print publications

The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramid

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

The deconstruction of black skin : an analysis of the ethical integrity of skin lightening products labelling and branding

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media

An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

An investigation on you tube and brand partnerships