The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions

Consumer behavior

Twitter power : how to dominate your market one tweet at a time

Contemporary issues in marketing and consumer behaviour

Future savvy : identifying trends to make better decisions, manage uncertainty, and profit from change

Brand storming : managing brands in the era of complexity