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373. 
Cover image for Brand storming : managing brands in the era of complexity
by 
Fioroni, Michele.
Format: 
Books
Publication Date 
2009
Excerpt: 
witnessed a revolution in the way consumers relate to a product; consumers are increasingly tending to
Available: Copies:
by 
Gordon, Adam, 1964-
Format: 
Books
Publication Date 
2009
Excerpt: 
-- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends
Available: Copies:
375. 
Cover image for The digital handshake : seven proven strategies to grow your business using social media
by 
Chaney, Paul, 1955-
Format: 
Books
Publication Date 
2009
Excerpt: 
Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high
Available: Copies:
376. 
Cover image for International business : managing globalization
by 
Hill, John S., 1951-
Format: 
Books
Publication Date 
2009
Excerpt: 
Country Institutions, People, Industries, Business, and Consumers -- Pt. II. International Business
Available: Copies:
377. 
Cover image for Services marketing : text and cases.
by 
Baron, Steve (J. Steve)
Format: 
Books
Publication Date 
2009
Excerpt: 
interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources
Available: Copies:
378. 
Cover image for Ethical marketing and the new consumer
by 
Arnold, Chris.
Format: 
Books
Publication Date 
2009
Excerpt: 
Ethical marketing and the new consumer / Arnold, Chris.
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by 
TV Choice Productions.
Format: 
Books
Publication Date 
2009
Excerpt: 
technology" and the dangers he believes GM poses to consumers and farmers alike. The case goes to Canada
Available: Copies:
380. 
Cover image for Eating the big fish : how challenger brands can compete against brand leaders
by 
Morgan, Adam, 1969-
Format: 
Books
Publication Date 
2009
Excerpt: 
Communications and Publicity to enter Social Culture -- 12. The Eighth Credo: Become Idea-Centered, Not Consumer
Available: Copies:
381. 
Cover image for Contemporary issues in marketing and consumer behaviour
by 
Parsons, Elizabeth.
Format: 
Books
Publication Date 
2009
Excerpt: 
Contemporary issues in marketing and consumer behaviour / Parsons, Elizabeth.
Available: Copies:
by 
Van Eeden, Evert Philippus.
Format: 
Books
Publication Date 
2009
Excerpt: 
A guide to the Consumer Protection Act Van Eeden, Evert Philippus.
Available: Copies:
383. 
Cover image for Buy ology : how everything we believe about why we buy is wrong
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
Consumer behavior.
Available: Copies:
384. 
Cover image for What would Google do?
by 
Jarvis, Jeff, 1954-
Format: 
Books
Publication Date 
2009
Excerpt: 
: from secrecy to sharing -- Google Cola: we're more than consumers -- Service. Google Air: a social
Available: Copies:
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