Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market

Afrikaans television brands are fostering and rejuvenating Afrikaans cultural identity in contemporary South Africa

Analyzing branding and TV advertising targeted at children from age of 2-11 years and how it promotes materialism, which may lead to perceptions around stereotypes

Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer

Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

Reward and recognition enhances employee engagement, creating improved customer satisfaction and ultimately an increase in brand revenue

An autoethnographic perspective of online identities on Facebook

Representation of black people in advertising

Digital face : an analysis of online identity construction on Facebook

A survey of customer satisfaction, expectations and perceptions as a measure of service quality in the low cost airline industry looking at Kulula, 1time and Mango

Crisis communication

Is the South African music industry collectively performing as a local and international support base for emerging South African African artists?