432 Results Found
000000000000IIE
373.
by
Kerzner, Harold.
eBook available for Durham College via EBSCOhost. Click link to access
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Format:
Electronic Resources
Publication Date
2001
Excerpt:
Techniques -- Project Graphics -- Pricing and Estimating -- Cost Control -- Trade-off Analysis in a Project
374.
by
Lodish, Leonard M.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
and services -- Entrepreneurial pricing decisions -- Public relations and publicity -- Entrepreneurial
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics
376.
by
McVety, Paul J.
Table of contents http://catdir.loc.gov/catdir/toc/onix05/2001017547.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/2001017547.html
Publisher description http://catdir.loc.gov/catdir/description/wiley037/2001017547.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/2001017547.html
Publisher description http://catdir.loc.gov/catdir/description/wiley037/2001017547.html
Format:
Books
Publication Date
2001
Excerpt:
principles of planning a menu, from concept development and design mechanics to menu pricing and marketing
377.
by
Coltman, Michael M., 1930-
Table of contents http://catdir.loc.gov/catdir/toc/onix05/00043453.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/00043453-b.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/00043453-b.html
Format:
Books
Publication Date
2001
Excerpt:
' Approach to Pricing. Cost Management. The Cost-Volume-Profit Approach to Decisions. Operations Budgeting
378.
by
Kerin, Roger A.
Format:
Books
Publication Date
2001
Excerpt:
-- Chesterton Carpet Mills, Inc / Roger A. Kerin -- Ch. 8. Pricing Strategy and Management -- Southwest Airlines
by
Davis, Scott M., 1964-
Table of contents http://lcweb.loc.gov/catdir/toc/00008013.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00008013.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00008013.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00008013.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00008013.html
Format:
Books
Publication Date
2000
Excerpt:
's Positioning -- Step Eight: Leveraging Your Brand to Maximize Channel Influence -- Step Nine: Pricing Your
380.
by
Dawson, Ross, 1962-
Format:
Books
Publication Date
2000
Excerpt:
Building Relationships. Ch. 9. Pricing Knowledge: Implementing New Revenue Models. Ch. 10. Creating Value
381.
by
Ryan, Chris, 1945-
Publisher description http://www.loc.gov/catdir/enhancements/fy0602/99047662-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0602/99047662-t.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0602/99047662-t.html
Format:
Books
Publication Date
2000
Excerpt:
form of ecotourism / Pricing policy in nature-based tourism / Managing ecotourism: an opportunity
382.
by
Lamb, Charles W.
Format:
Books
Publication Date
2000
Excerpt:
; Pricing concepts and setting the right price ; The strategic marketing plan ; Company/organisation/brand
383.
by
Strydom, J. W. (Johan Wilhelm), 1952-
Format:
Books
Publication Date
2000
Excerpt:
communication through advertising ; Elements of marketing communication ; Pricing decisions ; Marketing planning
384.
by
Doyle, Peter, 1943-2003.
Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001268221.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001268221.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/2001268221.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001268221.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/2001268221.html
Format:
Books
Publication Date
2000
Excerpt:
. Building brand equity -- Pricing for value -- Value-based communications -- Value-based Internet marketing.
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