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3565. 
Cover image for Foundations of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
behaviour. -- 4. Marketing research and information systems. -- 5. Market segmentation, targeting and
Available: Copies:
3566. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational
Available: Copies:
3567. 
Cover image for The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
2006
Excerpt: 
, stardom and marketing -- PART II. Media practices -- 10. Research -- Case study : researching mobile phone
Available: Copies:
3569. 
Cover image for The Century of the self. Episode 1, Happiness machines
by 
Curtis, Adam.
Format: 
Video disc
Publication Date 
2006
Excerpt: 
Motivation research (Marketing)
Available: Copies:
3570. 
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- Decision support systems and marketing research -- Product decisions -- Product concepts -- Developing and
Available: Copies:
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2006
Excerpt: 
within the field and all the main lines of research that have emerged."--Publisher.
Available: Copies:
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2006
Excerpt: 
within the field and all the main lines of research that have emerged."--Publisher.
Available: Copies:
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2006
Excerpt: 
within the field and all the main lines of research that have emerged."--Publisher.
Available: Copies:
3574. 
Cover image for Mass communication Vol. 1
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2006
Excerpt: 
within the field and all the main lines of research that have emerged."--Publisher.
Available: Copies:
3575. 
Cover image for Legal issues for entrepreneurs
by 
Gordon-Davis, Lisa, 1966-
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Levels of law -- Research investigation: red and green ligths -- Section 2: Business set-up -- Black
Available: Copies:
3576. 
Cover image for McQuail's mass communication theory
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Media genres and texts -- Audience theory and research traditions -- Audience formation and experience
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