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1. 
Cover image for Contemporary marketing 2005
Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
identification and new-product planning. Part 5. Pricing strategy. 13. Price determination -- 14. Managing the
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2. 
Cover image for Managing a company in an activist world : the leadership challenge of corporate citizenship
Managing a company in an activist world : the leadership challenge of corporate citizenship
by 
Burke, Edmund M.
Table of contents http://www.loc.gov/catdir/toc/ecip051/2004022588.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Social responsibility of business.
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3. 
Cover image for The regional multinationals : MNEs and "Global" strategic management
The regional multinationals : MNEs and "Global" strategic management
The regional multinationals : MNEs and "Global" strategic management
by 
Rugman, Alan M.
Table of contents http://www.loc.gov/catdir/toc/cam051/2004052681.html
Publisher description http://www.loc.gov/catdir/description/cam041/2004052681.html
Format: 
Books
Publication Date 
2005
Excerpt: 
International business enterprises.
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4. 
Cover image for The loyalty advantage : essential steps to energize your company, your customers, your brand
The loyalty advantage : essential steps to energize your company, your customers, your brand
The loyalty advantage : essential steps to energize your company, your customers, your brand
by 
Durkin, Dianne M., 1947-
Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030979.html
Format: 
Books
Publication Date 
2005
Excerpt: 
business -- Ch. 4. What is the loyalty factor? -- Ch. 5. Employees, the new strategic alliance -- Ch. 6
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5. 
Cover image for Making strategy work : leading effective execution and change
Making strategy work : leading effective execution and change
Making strategy work : leading effective execution and change
by 
Hrebiniak, Lawrence G.
Table of contents http://www.loc.gov/catdir/toc/fy053/2004111039.html
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
Making strategy work : leading effective execution and change / Hrebiniak, Lawrence G.
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6. 
Cover image for Strategic planning and performance management : develop and measure winning strategy
Strategic planning and performance management : develop and measure winning strategy
Strategic planning and performance management : develop and measure winning strategy
by 
Kenny, Graham.
Format: 
Books
Publication Date 
2005
Excerpt: 
Strategic planning and performance management : develop and measure winning strategy / Kenny
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7. 
Cover image for MBA admissions strategy : from profile building to essay writing
MBA admissions strategy : from profile building to essay writing
by 
Gordon, A. V.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0735/2007276942-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0735/2007276942-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0735/2007276942-t.html
Format: 
Books
Publication Date 
2005
Excerpt: 
MBA admissions strategy : from profile building to essay writing / Gordon, A. V.
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8. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
. Business networking -- Day 13. Strategic alliances and fusion marketing -- Day 14. Direct selling -- Day 15
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9. 
Cover image for Strategic management in action
Strategic management in action
by 
Coulter, Mary K.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0421/2004018971.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014191445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2005
Excerpt: 
effectively integrates strategy theory and strategy action in an exciting and engaging way. The author
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10. 
Cover image for TV commercials : how to make them, or, how big is the boat?
TV commercials : how to make them, or, how big is the boat?
by 
Cury, Ivan.
ebrary http://site.ebrary.com/id/10128001
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130091
MyiLibrary http://www.myilibrary.com?id=100869
Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780240805924
Taylor & Francis http://www.tandfebooks.com/isbn/9780080479019
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
-- Finding a Strategy -- Research -- Creating the Commercial -- Once the Account Is "In House" -- Scheduling
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11. 
Cover image for The visionary package : using packaging to build effective brands
The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Format: 
Books
Publication Date 
2005
Excerpt: 
; The new name ; What's in a name? -- 16. The designer as a business partner : Being a business partner
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12. 
Cover image for Market-based management : strategies for growing customer value and profitability
Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
Books
Publication Date 
2005
Excerpt: 
-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many
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