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49. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
. Business networking -- Day 13. Strategic alliances and fusion marketing -- Day 14. Direct selling -- Day 15
Available: Copies:
51. 
Cover image for Strategic management in action
by 
Coulter, Mary K.
Format: 
Books
Publication Date 
2005
Excerpt: 
effectively integrates strategy theory and strategy action in an exciting and engaging way. The author
Available: Copies:
52. 
Cover image for TV commercials : how to make them, or, how big is the boat?
by 
Cury, Ivan.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
-- Finding a Strategy -- Research -- Creating the Commercial -- Once the Account Is "In House" -- Scheduling
Available: Copies:
53. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection
Available: Copies:
by 
Hill, Charles W. L.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
International business : competing in the global marketplace / Hill, Charles W. L.
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55. 
Cover image for Exploring corporate strategy : [text and cases]
by 
Johnson, Gerry.
Format: 
Books
Publication Date 
2005
Excerpt: 
Exploring corporate strategy : [text and cases] / Johnson, Gerry.
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by 
Human, L. N.
Format: 
Books
Publication Date 
2005
Excerpt: 
Diversity management : for business success / Human, L. N.
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57. 
Cover image for Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
identification and new-product planning. Part 5. Pricing strategy. 13. Price determination -- 14. Managing the
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58. 
Cover image for Managing a company in an activist world : the leadership challenge of corporate citizenship
by 
Burke, Edmund M.
Format: 
Books
Publication Date 
2005
Excerpt: 
Social responsibility of business.
Available: Copies:
by 
Rugman, Alan M.
Format: 
Books
Publication Date 
2005
Excerpt: 
International business enterprises.
Available: Copies:
60. 
Cover image for What the best MBAs knows : how to apply the greatest ideas taught in the best business schools
by 
Navarro, Peter.
Format: 
Books
Publication Date 
2005
Excerpt: 
What the best MBAs knows : how to apply the greatest ideas taught in the best business schools /
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