word of mouth -- Creating the content -- The word-of-mouth toolkit -- Word of mouth measurement -- The

. Measurement and evaluation; 13. Conclusions: the future of social strategy; Bibliography; Index.

Measurement.

v. 1. Introduction, budgeting and performance measurement -- v. 2. Accounting and reporting -- v. 3

V. 1. Fundamental issues in quantitative research -- v. 2. Measurement for causal and statistical

The history -- Mental status -- Nutrition and growth and measurement -- Skin, hair, and nails

Educational tests and measurements.

-- Methodology and measurement -- Specification and interpretation -- Corporate behaviour : the supply of wrapped

variation -- Evaluation of sales forecast -- Sales risk index Measurement of operating risks -- Measurement

-- Epistemology and scales of measurement -- Question formats -- Putting the approach in context -- Survey fatigue

Reliability in scientific research : improving the dependability of measurements, calculations

over time : measurement issues ; Sources of longitudinal data on income : household panel surveys in