-Size Businesses / Ron Ref and Lan Guan ; Using Social Media to Engage Buyers, Empower Sellers, and Reinvent the

The Routledge international handbook of children, adolescents and media / Lemish, Dafna, 1951

The parables of Jesus as media of collective memory / Ruben Zimmerman -- Social groups, personal

Behavior -- Social Class Impact Modified with Hierarchy of Needs -- Social Contagion of Global Consumers

; Advertising ; Internet and social media marketing ; Referrals ; Networking -- Promotional tools and methods

With the proliferation of social media and the consumer voice on the web, small business owners need to

Management of electronic and digital media / Albarran, Alan B.

Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct

own brand so that you stand out from the crowd; assess your social media strategy to optimize your

-- Email marketing to build consumer and business relationships -- Search marketing: SEO and PPC -- Social

on Social Media -- Social Media Cases -- Case 4-1 Doritos Crashes the Super Bowl: How a Leading Snack

International Advertising -- Agency Selection -- Advertising Research -- Creative Decisions -- Media Selection