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1. 
Cover image for Strategic management in action
by 
Coulter, Mary K.
Format: 
Books
Publication Date 
2005
Excerpt: 
effectively integrates strategy theory and strategy action in an exciting and engaging way. The author
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2. 
Cover image for TV commercials : how to make them, or, how big is the boat?
by 
Cury, Ivan.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
-- Finding a Strategy -- Research -- Creating the Commercial -- Once the Account Is "In House" -- Scheduling
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by 
Hill, Charles W. L.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
International business : competing in the global marketplace / Hill, Charles W. L.
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5. 
Cover image for Exploring corporate strategy : [text and cases]
by 
Johnson, Gerry.
Format: 
Books
Publication Date 
2005
Excerpt: 
Exploring corporate strategy : [text and cases] / Johnson, Gerry.
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by 
Child, John.
Format: 
Books
Publication Date 
2005
Excerpt: 
International business enterprises Management
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by 
Human, L. N.
Format: 
Books
Publication Date 
2005
Excerpt: 
Diversity management : for business success / Human, L. N.
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8. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning
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by 
Wit, Bob de.
Format: 
Books
Publication Date 
2004
Excerpt: 
Strategy--process, content, context : an international perspective / Wit, Bob de.
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11. 
Cover image for Introduction to marketing
by 
Strydom, Johan.
Format: 
Books
Publication Date 
2004
Excerpt: 
marketing strategy -- Ch. 12 Marketing and the Internet -- Ch. 13 Service marketing and client service.
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by 
Kaplan, Robert S.
Format: 
Books
Publication Date 
2004
Excerpt: 
Strategy maps : converting intangible assets into tangible outcomes / Kaplan, Robert S.
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