Multicultural brand communication : a look at the South African 'diamond' markets

The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?

If and how Kung Fu terminology can be used as metaphors for the internal training of paramedics at Netcare 911?

How does Telkom compare to its local competitors in its accessibility and call costing within the telecommunications sector?

An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations

Is the positioning of Black Label beer brand still appropriate?

Who we are and what we love

The relationship between loyalty programmes and the customer perception of the brand

Is the brand communication company namely NET#WORK BBDO, delivering an integrated internal and external brand experience?

Does pregnancy, or a new born child affect the brand perception and buying trends of teenagers/young adults, in contrast to the same age group who are not pregnant or without child, and why?