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1. 
Cover image for The sourcebook for political communication research : methods, measures, and analytical techniques
by 
Bucy, Erik P., 1963-
Format: 
Books
Publication Date 
2011
Excerpt: 
), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues
Available: Copies:
2. 
Cover image for Positive Psychology : Theory, Research and Applications.
by 
Hefferon, Kate.
Format: 
Electronic Resources
Publication Date 
2011
Excerpt: 
;Suggested resources</b>guiding you where to go next</li><li><b>Measurement tools&lt
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by 
Forbes, Lincoln H.
Format: 
Books
Publication Date 
2011
Excerpt: 
measurement and lean tools/Techniques -- 6. Lean construction applications -- 7. Lean-based project delivery
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4. 
Cover image for Pharmacology for the prehospital professional
by 
Guy, Jeffrey S.
Format: 
Video disc
Publication Date 
2011 2010
Excerpt: 
ch. 4 Medication Math -- Introduction -- Systems of Measurement -- Conversions -- Drug Preparations
Available: Copies:
5. 
Cover image for Services marketing.
by 
Bateson, John E. G.
Format: 
Books
Publication Date 
2011
Excerpt: 
measurement -- 12. Service quality: Identifying and rectifying the gaps -- 13. Managing service failures and
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by 
Coetzee, M.
Format: 
Books
Publication Date 
2011
Excerpt: 
Numbers -- Patterns, functions and algebra -- Shape and space -- Measurement -- Data handling
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by 
Mostert, J.
Format: 
Books
Publication Date 
2011
Excerpt: 
Numbers -- Patterns, functions and algebra -- Numbers and space and shape -- Measurement -- Data
Available: Copies:
8. 
Cover image for Langford's basic photography : the guide for serious photographers
by 
Langford, Michael, 1933-
Format: 
Books
Publication Date 
2010
Excerpt: 
modern tone (ie exposure measurement and film and filters with some more dynamic photo illustrations); a
Available: Copies:
9. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Measurement and metrics : making the brand media strategy accountable.
Available: Copies:
11. 
Cover image for Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
by 
Cakim, Idil Miriam, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Designing a measurement plan -- Before the campaign -- After the campaign -- Methods -- Desktop key word
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12. 
Cover image for Marketing research essentials.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2010
Excerpt: 
collection : experimentation and test markets -- 9.The concept of measurement and attitude scales -- 10
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