International Advertising -- Agency Selection -- Advertising Research -- Creative Decisions -- Media Selection

Advertising media planning.

explicitly the digital realm of email, social networking, and social media strategies. The text gives writing

Media analysis techniques / Berger, Arthur Asa, 1933-

needs; Unlock the networking power of social media; Negotiate the best possible offer. Enlightening and

Legitimating television : media convergence and cultural status / Newman, Michael Z.

.Applications of the Internet -- 14.1.Why does someone visit a website? -- 14.2.Social media -- 14.3.Keeping in

Mass media -- Social aspects.

Local mass media.

Schmitt, Carl, 1888-1985 -- Political and social views.

Media and cultural studies : keyworks / Durham, Meenakshi Gigi.

Handbook of children and the media / Singer, Dorothy G.