by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing
by
Newsom, Doug.
Format:
Books
Publication Date
2004
Excerpt:
's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques
by
Norman, Donald A.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip043/2003010123.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0830/2003010123-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2003010123-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012816545&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://catdir.loc.gov/catdir/toc/ecip043/2003010123.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0830/2003010123-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2003010123-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012816545&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2004
Excerpt:
your car seems to make it drive better? New research has shown that attractive things really do work
by
Bak, Nelleke.
Format:
Books
Publication Date
2004
Excerpt:
Research -- Methodology.
by
Brink, Annekie.
Format:
Books
Publication Date
2004
Excerpt:
The marketing world -- The marketing environment -- Marketing research -- Consumer and business
by
Mishkin, Frederic S.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015973.html
Format:
Books
Publication Date
2004
Excerpt:
of Research at the Federal Reserve Bank of New York, Mishkin provides fresh, thoroughly updated
by
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format:
Electronic Resources
Publication Date
2004
Excerpt:
-- Summary -- 5. Research designs to assess advertising effectiveness -- Laboratory experiment -- Basic terms
by
Turban, Efraim.
Format:
Books
Publication Date
2004
Excerpt:
electronic commerce : products and services -- 4. Consumer behavior, online market research, and customer
by
Underhill, Paco.
Format:
Books
Publication Date
2004
Excerpt:
"Paco Underhill, the Margaret Mead of shopping, has run hundreds of research assignments in malls
by
Habib, Adam.
Format:
Books
Publication Date
2004
Excerpt:
Human Sciences Research Council ; Global,
by
Eloff, Irma.
Format:
Books
Publication Date
2004
Excerpt:
-- Theorising educational psychology -- Research in educational psychology in South Africa / Quinton Adams
by
Lilly, Elizabeth.
Format:
Books
Publication Date
2004
Excerpt:
Contains information on contemporary families, research on early literacy, and practical strategies
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