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1. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing
Available: Copies:
2. 
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2004
Excerpt: 
's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques
Available: Copies:
3. 
Cover image for Emotional design : why we love (or hate) everyday things
by 
Norman, Donald A.
Format: 
Books
Publication Date 
2004
Excerpt: 
your car seems to make it drive better? New research has shown that attractive things really do work
Available: Copies:
by 
Bak, Nelleke.
Format: 
Books
Publication Date 
2004
Excerpt: 
Research -- Methodology.
Available: Copies:
5. 
Cover image for Essentials of marketing
by 
Brink, Annekie.
Format: 
Books
Publication Date 
2004
Excerpt: 
The marketing world -- The marketing environment -- Marketing research -- Consumer and business
Available: Copies:
6. 
Cover image for The economics of money, banking, and financial markets
by 
Mishkin, Frederic S.
Format: 
Books
Publication Date 
2004
Excerpt: 
of Research at the Federal Reserve Bank of New York, Mishkin provides fresh, thoroughly updated
Available: Copies:
7. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Summary -- 5. Research designs to assess advertising effectiveness -- Laboratory experiment -- Basic terms
Available: Copies:
8. 
Cover image for Electronic commerce 2004 : a managerial perspective
by 
Turban, Efraim.
Format: 
Books
Publication Date 
2004
Excerpt: 
electronic commerce : products and services -- 4. Consumer behavior, online market research, and customer
Available: Copies:
9. 
Cover image for Call of the mall : how we shop
by 
Underhill, Paco.
Format: 
Books
Publication Date 
2004
Excerpt: 
"Paco Underhill, the Margaret Mead of shopping, has run hundreds of research assignments in malls
Available: Copies:
10. 
Cover image for State of the nation : South Africa 2003-2004
by 
Habib, Adam.
Format: 
Books
Publication Date 
2004
Excerpt: 
Human Sciences Research Council ; Global,
Available: Copies:
11. 
Cover image for Keys to educational psychology
by 
Eloff, Irma.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Theorising educational psychology -- Research in educational psychology in South Africa / Quinton Adams
Available: Copies:
12. 
Cover image for Developing partnerships with families through children's literature
by 
Lilly, Elizabeth.
Format: 
Books
Publication Date 
2004
Excerpt: 
Contains information on contemporary families, research on early literacy, and practical strategies
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