How does Telkom compare to its local competitors in its accessibility and call costing within the telecommunications sector?

An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations

Is the positioning of Black Label beer brand still appropriate?

Who we are and what we love

The relationship between loyalty programmes and the customer perception of the brand

Is the brand communication company namely NET#WORK BBDO, delivering an integrated internal and external brand experience?

Does pregnancy, or a new born child affect the brand perception and buying trends of teenagers/young adults, in contrast to the same age group who are not pregnant or without child, and why?

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste

An investigation into the lack of targeted online advertising to lower income markets in South Africa

Cultural semiotics in media

The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generation

Research paper on audio branding