/ Ashley J. Beard -- Practice Implications and Future Directions -- 12.Using Social Media to Enhance Health

Health industry communication : new media, new methods, new message / Hicks, Nancy J.

" Discussion of the changing landscape of the integration of search and social media, including the addition of

Social media.

Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place

" and "terrorist" speech in the media -- Hate speech and comprehensive forms of life -- Hate speech and

present a PR proposal -- Chapter 5: PR media skills -- Chapter 6: PR events -- Chapter 7: PR in the online

Social media.

strategy and execution -- 10. Media and contact strategy -- 11. Media choices: evaluating media options

Viral to Digital to Social Media -- Case Study: Old Spice's "Smell Like a Man, Man": TV to Social Media

-- Social media -- Email lists -- Discussion groups -- News -- Multimedia -- Exercises -- 7.Governments

management contributions to organisational performance -- Change management 2.0 : incorporating social media