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25. 
Cover image for Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
meaning over time -- 5. The beginnings-new brand co-creation -- 6. Building and maintaining a brand
Available: Copies:
26. 
Cover image for Retail management : a strategic approach.
by 
Berman, Barry, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Preface -- An overview of strategic retail management -- An introduction to retailing -- Building
Available: Copies:
27. 
Cover image for Management information systems managing the digital firm
by 
Laudon, Kenneth C. 1944- VerfasserIn.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Enhancing decision making -- Building and managing systems -- Building information systems -- Managing
Available: Copies:
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
communications -- Managing demand and capacity -- Building customer relationships and loyalty -- Service recovery.
Available: Copies:
30. 
Cover image for Apache Spark deep learning cookbook : over 80 recipes that streamline deep learning in a distributed environment with Apache Spark
by 
Sherif, Ahmed.
Format: 
Electronic Resources
Publication Date 
2018
Excerpt: 
... -- How it works ... -- There's more ... -- See also -- Building the LSTM model -- Getting ready -- How to
Available: Copies:
31. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will
Available: Copies:
32. 
Cover image for What's your digital business model? : six questions to help you build the next-generation enterprise
by 
Weill, Peter, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Introduction: Building the next-generation enterprise -- What is the digital threat -- and
Available: Copies:
33. 
Cover image for Understanding management
by 
Daft, Richard L., author.
Format: 
Books
Publication Date 
2017 2016
Excerpt: 
and numerous skill-building and application exercises in every chapter help students deepen their
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35. 
Cover image for Statistics for business and economics
by 
Anderson, David R. (David Ray), 1941-
Format: 
Books
Publication Date 
2017
Excerpt: 
. Multiple Regression -- 16. Regression Analysis: Model Building -- 17. Time Series Analysis and Forecasting
Available: Copies:
36. 
Cover image for Handbook of research on citizen engagement and public participation in the era of new media
by 
Adria, Marco L., 1959- editor.
Format: 
Electronic Resources
Publication Date 
2017
Excerpt: 
Mercy Anthony, Weiyu Zhang -- Building a new state from outrage: the case of Catalonia / Marc Perelló
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