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Print
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
The nature of relationship marketing and customer relationship management -- Building relationships
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2. 
Cover image for Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
. Brand equity and brand building -- Brand equity -- Brand communication -- Measuring brand performance
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3. 
Cover image for Psychological testing and assessment : an introduction to tests and measurement
by 
Cohen, Ronald Jay, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Of An Existing Test -- The Use Of IRT In Building And Revising Tests -- Instructor-Made Tests For In
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by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
communications -- Managing demand and capacity -- Building customer relationships and loyalty -- Service recovery.
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5. 
Cover image for Apache Spark deep learning cookbook : over 80 recipes that streamline deep learning in a distributed environment with Apache Spark
by 
Sherif, Ahmed.
Format: 
Electronic Resources
Publication Date 
2018
Excerpt: 
... -- How it works ... -- There's more ... -- See also -- Building the LSTM model -- Getting ready -- How to
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6. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will
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7. 
Cover image for The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
by 
Lewrick, Michael.
Format: 
Books
Publication Date 
2018
Excerpt: 
building Blockchain applications.
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8. 
Cover image for What's your digital business model? : six questions to help you build the next-generation enterprise
by 
Weill, Peter, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Introduction: Building the next-generation enterprise -- What is the digital threat -- and
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by 
Potgieter, Marike, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
skills. There is a strong emphasis on building the vocabulary needed in legal studies.
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10. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Smith, P. R. (Paul Russell), 1957- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building
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by 
DJ Sbu, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
young lives -- The hustle defined -- Brand building 101 -- Curiosity didn't kill the cat -- The power of
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12. 
Cover image for Business driven technology
by 
Baltzan, Paige, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Integrating the organization from end to end : enterprise resource planning -- Unit four: Building innovation
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