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1. 
Cover image for The business of brands
by 
Miller, Jon, 1971-
Format: 
Books
Publication Date 
2004
Excerpt: 
The business of brands / Miller, Jon, 1971-
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by 
Kaplan, Robert S.
Format: 
Books
Publication Date 
2004
Excerpt: 
Strategy maps : converting intangible assets into tangible outcomes / Kaplan, Robert S.
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by 
Bryson, John M. (John Moore), 1947-
Format: 
Books
Publication Date 
2004
Excerpt: 
Visible thinking : unlocking causal mapping for practical business results / Bryson, John M. (John
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4. 
Cover image for Essentials of management information systems : managing the digital firm
by 
Laudon, Kenneth C., 1944-
Format: 
Books
Publication Date 
2004
Excerpt: 
, and strategy -- Ch. 4. The digital firm : electronic business and electronic commerce -- Ch. 5
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5. 
Cover image for Management information systems : managing the digital firm
by 
Laudon, Kenneth C., 1944-
Format: 
Books
Publication Date 
2004
Excerpt: 
, and Strategy -- Ch. 4. The Digital Firm: Electronic Business and Electronic Commerce -- Ch. 5. Ethical
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by 
Drew, John, 1970-
Format: 
Books
Publication Date 
2004
Excerpt: 
that for lean to deliver significant and sustainable business impact it cannot be treated as a 'project
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by 
Samli, A. Coskun.
Format: 
Books
Publication Date 
2004
Excerpt: 
Small business -- Management.
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by 
Lawler, Edward E., III
Format: 
Books
Publication Date 
2004
Excerpt: 
Human resources business process outsourcing : transforming how HR gets its work done / Lawler
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by 
Butterfield, Leslie, 1952-
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
AdValue : twenty ways advertising works for business / Butterfield, Leslie, 1952-
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by 
Jaffe, Andrew, 1938-2010.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad
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by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
. Analyzing Consumer Markets and Buyer Behavior -- 7. Analyzing Business Markets and Buyer Behavior -- 8
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12. 
Cover image for Strategic management : concepts
by 
David, Fred R.
Format: 
Books
Publication Date 
2003
Excerpt: 
. The Nature of Strategic Management -- Pt. 2. Strategy Formulation -- Ch. 2. The Business Mission -- Ch
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