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by 
Sutherland, Max.
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising and the mind of the consumer : what works, what doesn't, and why. Sutherland, Max.
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by 
Parkin, Godfrey.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Best and worst practices -- New consumers and web 2.0 -- Website design -- Search engine marketing
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by 
Gerzema, John, 1961-
Format: 
Books
Publication Date 
2008
Excerpt: 
's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of
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by 
Anderson, Chris, 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
transformed by the Internet and the near infinite choice it offers consumers, so traditional business models
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by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior : buying, having, and being / Solomon, Michael R.
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7327. 
Cover image for Packaging makeovers : graphic redesign for market change
by 
King-Gordon, Stacey.
Format: 
Books
Publication Date 
2007
Excerpt: 
well as for the messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be
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by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus
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by 
Gundlach, Gregory T. (Gregory Thomas)
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior.
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by 
Graaf, Shenja Van Der, 1976-
Format: 
Books
Publication Date 
2007
Excerpt: 
corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by
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