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3373. 
Cover image for The brand bubble : the looming crisis in brand value and how to avoid it
by 
Gerzema, John, 1961-
Format: 
Books
Publication Date 
2008
Excerpt: 
's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of
Available: Copies:
3376. 
Cover image for The state of the novel : Britain and beyond
by 
Head, Dominic.
Format: 
Books
Publication Date 
2008
Excerpt: 
consumers of novels. Key topics are re-evaluated, including: literary prize culture; the idea of a literary
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by 
Euromonitor International.
Format: 
Books
Publication Date 
2008
Excerpt: 
Emerging consumer markets. Euromonitor International.
Available: Copies:
3378. 
Cover image for The long tail : how endless choice is creating unlimited demand
by 
Anderson, Chris, 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
transformed by the Internet and the near infinite choice it offers consumers, so traditional business models
Available: Copies:
3379. 
Cover image for Consumer behavior : buying, having, and being
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior : buying, having, and being / Solomon, Michael R.
Available: Copies:
3380. 
Cover image for The culture code : an ingenious way to understand why people around the world buy and live as they do
by 
Rapaille, Clotaire.
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
3381. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus
Available: Copies:
3382. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2007
Excerpt: 
Organization -- Products and Services for Consumers -- Products and Consumers for Businesses I-- nternational
Available: Copies:
3383. 
Cover image for Explorations of marketing in society
by 
Gundlach, Gregory T. (Gregory Thomas)
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior.
Available: Copies:
3384. 
Cover image for Karma queens, geek gods, and innerpreneurs
by 
Rentel, Ron.
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumers.
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