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1. 
Cover image for 1000 package designs : a comprehensive guide to packing it in
by 
Grip (Firm : Chicago, Ill.)
Format: 
Books
Publication Date 
2008
Excerpt: 
. The package of a product often times makes or breaks a sale - consumers are drawn to certain colors
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2. 
Cover image for The brand bubble : the looming crisis in brand value and how to avoid it
by 
Gerzema, John, 1961-
Format: 
Books
Publication Date 
2008
Excerpt: 
's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of
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by 
Lekota, Motlalepusho.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
Designing the psychological make-up of the consumer who buys counterfeit brands / Lekota
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by 
Rees, Alexandra.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
Faking it : the effect of counterfeit fashion capitals on consumer psyyche / Rees, Alexandra.
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5. 
Cover image for Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
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6. 
Cover image for Consumer behavior : buying, having, and being
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior : buying, having, and being / Solomon, Michael R.
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7. 
Cover image for Packaging makeovers : graphic redesign for market change
by 
King-Gordon, Stacey.
Format: 
Books
Publication Date 
2007
Excerpt: 
well as for the messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be
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8. 
Cover image for The culture code : an ingenious way to understand why people around the world buy and live as they do
by 
Rapaille, Clotaire.
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior -- Psychological aspects.
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10. 
Cover image for Explorations of marketing in society
by 
Gundlach, Gregory T. (Gregory Thomas)
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior.
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11. 
Cover image for Information communication technologies and emerging business strategies
by 
Graaf, Shenja Van Der, 1976-
Format: 
Books
Publication Date 
2007
Excerpt: 
corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by
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12. 
Cover image for On becoming a consumer : development of consumer behavior patterns in childhood
by 
McNeal, James U.
Format: 
Books
Publication Date 
2007
Excerpt: 
On becoming a consumer : development of consumer behavior patterns in childhood / McNeal, James U.
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