Consumer protection -- Law and legislation -- South Africa.

-- Theory of reasoned action -- Critical consumers of persuasive messages -- Persuasion in advertising

Consumer behavior.

"Today's consumers are sophisticated, well informed and have high expectations of the services they

Emerging consumer markets. Euromonitor International.

Consumer behavior : building marketing strategy / Hawkins, Del I.

transformed by the Internet and the near infinite choice it offers consumers, so traditional business models

Consumer behavior -- United States.

well as for the messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be

Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus

Organization -- Products and Services for Consumers -- Products and Consumers for Businesses I-- nternational

Consumer behaviour in tourism / Swarbrooke, John.