-- Communicating with global publics: building a theoretical framework for international public relations / Paul S

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

for destination marketing organisations / Adrian Palmer -- A challenge of public relations financial

private life of public relations -- The propaganda puzzle -- The dark arts -- insight in to the Sunday

Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on

than a public good. Instead of pitting the public against the private, and the state against the market

Public relations.

Public relations.

Public relations -- Problems, exercises, etc.

Interpersonal relations -- Government policy -- Great Britain.