. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event

and media planning -- Public relations and hybrid marketing communications -- Sales and sales

party management, economic policy, public health intervention, foreign affairs and race relations. If we

for destination marketing organisations / Adrian Palmer -- A challenge of public relations financial

Customer relations.

-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations

Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on

than a public good. Instead of pitting the public against the private, and the state against the market

Public relations.

Public relations -- Problems, exercises, etc.

Interpersonal relations -- Government policy -- Great Britain.