-- Telecommunications -- PART III: DIPLOMACY WITHOUT DIPLOMATIC RELATIONS -- Introduction to Part III -- Disguised

cosmopolitanism / Charles Jones -- Part 3. Alternative perspectives: Intercultural relations at the limits of

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling

Customer relations.

-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations

Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on

than a public good. Instead of pitting the public against the private, and the state against the market

Public relations.

Interpersonal relations -- Government policy -- Great Britain.