by
Dru, Jean-Marie.
Format:
Books
Publication Date
2007
Excerpt:
How disruption brought order : the story of a winning strategy in the world of advertising / Dru
by
Thompson, Arthur A., 1940-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0612/2006011853.html
Format:
Books
Publication Date
2007
Excerpt:
Crafting and executing strategy : the quest for competitive advantage : concepts and cases /
by
Altstiel, Tom.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html
Format:
Books
Publication Date
2006
Excerpt:
Advertising strategy : creative tactics from the outside/in / Altstiel, Tom.
by
Neumeier, Marty.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269
Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269
Format:
Books
Publication Date
2006
Excerpt:
The brand gap : how to bridge the distance between business strategy and design : a whiteboard
by
Tshabalala, Seipati.
Format:
Manuscript
Publication Date
2006
Excerpt:
An exploratory study to assess the need for an internal branding strategy in the Department of
by
Nagle, Thomas T., 1951-
Format:
Books
Publication Date
2006
Excerpt:
The strategy and tactics of pricing : a guide to growing more profitably / Nagle, Thomas T., 1951-
by
Chan-Olmsted, Sylvia M.
Format:
Books
Publication Date
2006
Excerpt:
Competitive strategy for media firms : strategic and brand management in changing media markets /
by
Reidenbach, R. Eric.
Table of contents http://www.loc.gov/catdir/toc/ecip0511/2005011610.html
Format:
Books
Publication Date
2006
Excerpt:
Value-driven channel strategy : extending the lean approach / Reidenbach, R. Eric.
by
Rughase, Olaf G., 1968-
Format:
Books
Publication Date
2006
Excerpt:
Identity and strategy : how individual visions enable the design of a market strategy that works /
by
Rochlin, Dave.
Format:
Books
Publication Date
2006
Excerpt:
Hunter or hunted? : technology, innovation, and competitive strategy / Rochlin, Dave.
by
Perlman, Alan M., 1943-
Format:
Books
Publication Date
2006
Excerpt:
communicate your strategy and vision when the stakes are high / Perlman, Alan M., 1943-
by
Inkpen, Andrew C.
Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004318.html
Format:
Books
Publication Date
2006
Excerpt:
Global strategy : creating and sustaining advantage across borders / Inkpen, Andrew C.
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