Ch. 1. Introduction -- Ch. 2. Research Methods -- Ch. 3. Elicited Behaviors and Classical

-- A Skimpy Introduction to Matrix Algebra -- Research Designs for Complete Examples -- Statistical

Council for Research in Values and Philosophy,

consumers, selected from the worldwide business press, research, and consulting. Examples range from

frictions -- 15. Future directions of research and conclusions.

research. He reviews the key sociological debates in the field and sets out a new framework for analysis

Research -- Methodology -- Handbooks, manuals, etc.

advertising? -- Planning the complete campaign -- Advertising research -- Advertising Challenges -- The

-- Interactivity and community -- Business-to-business Internet marketing -- Internet marketing research -- The

work of national standards bodies / Andre Kraak, Nisaar Mahomed -- Future research / Mignonne Breier.

for Neuroscience Policies on the Use of Animals and Human Subjects in Neuroscience Research.

research methods -- 21. Theoretical thinking in sociology.