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4393. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Format: 
Books
Publication Date 
2001
Excerpt: 
Motivation research (Marketing)
Available: Copies:
4394. 
Cover image for Raindance writer's lab : write and sell the hot screenplay
by 
Grove, Elliot.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
and legal contracts -- Writing exercises illustrated with a video clip -- Hyperlinks for research and
Available: Copies:
4395. 
Cover image for Organizational behavior
by 
Robbins, Stephen P., 1943-
Inhaltsverzeichnis Organizational behavior
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
historical evolution of organizational behavior -- Research in organizationl behavior.
Available: Copies:
by 
Locker, Kitty O.
Format: 
Books
Publication Date 
2001
Excerpt: 
: Interpersonal communication -- Unit Six: Research, reports, and visuals -- Unit Seven: Job hunting.
Available: Copies:
4397. 
Cover image for A company of leaders : five disciplines for unleashing the power in your workforce
by 
Spreitzer, Gretchen M.
Format: 
Books
Publication Date 
2001
Excerpt: 
draw on ten years of empirical research to show how to transform a workforce and create a very real
Available: Copies:
4398. 
Cover image for The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
Opinion -- Ch. 4. Ethics -- Ch. 5. Research -- Ch. 6. The Law -- Ch. 7. Communication -- Ch. 8. Management
Available: Copies:
4400. 
Cover image for Consumer behavior
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing research.
Available: Copies:
4401. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
Tourism Marketing -- Information and communications technology and tourism marketing -- Marketing research
Available: Copies:
4402. 
Cover image for Branding @ the digital age
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2001
Excerpt: 
digital viewing -- Interactive brand design research -- Interfacing with the consumer -- Interfacing with
Available: Copies:
4403. 
Cover image for Marketing management : knowledge and skills
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
Process. Marketing Information, Research, and Understanding the Target Market. Marketing Research: Process
Available: Copies:
4404. 
Cover image for Organizational behavior
by 
Kreitner, Robert.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
-centered organizations and skills -- Research methods in organizational behavior -- Managing diversity: releasing every
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