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349. 
Cover image for The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
Opinion -- Ch. 4. Ethics -- Ch. 5. Research -- Ch. 6. The Law -- Ch. 7. Communication -- Ch. 8. Management
Available: Copies:
351. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
Tourism Marketing -- Information and communications technology and tourism marketing -- Marketing research
Available: Copies:
352. 
Cover image for Marketing management : knowledge and skills
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
Process. Marketing Information, Research, and Understanding the Target Market. Marketing Research: Process
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
-- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer
Available: Copies:
354. 
Cover image for Handbook of public relations
by 
Skinner, C. J.
Format: 
Books
Publication Date 
2001
Excerpt: 
and research. Ch. 5. Public relations and marketing. Ch. 6. Public relations and advertising. Ch. 7
Available: Copies:
355. 
Cover image for Successful direct marketing methods
by 
Stone, Bob, 1918-2007.
Format: 
Books
Publication Date 
2001
Excerpt: 
. 21. Innovation through creativity and testing -- Ch. 22. Research for direct marketers -- Appendix
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356. 
Cover image for The strategy-focused organization : how balanced scorecard companies thrive in the new business environment
357. 
Cover image for On writing : a memoir of the craft
by 
King, Stephen, 1947-
Format: 
Books
Publication Date 
2000
Excerpt: 
writers. He also describes his approach to research. King concludes by including a list of nearly a
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358. 
Cover image for Law and social change
by 
Anleu, Sharyn L. Roach, 1959-
Format: 
Books
Publication Date 
2000
Excerpt: 
current theoretical debates and examining socio-legal research." "Accessible and wide-ranging, Law and
Available: Copies:
359. 
Cover image for Rules of thumb for business writers
by 
Wienbroer, Diana Roberts.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Research on the Internet Crediting Outside Sources Recurring Projects Long-term Projects Collaborative
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360. 
Cover image for Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
Information System -- Internal Records System -- Marketing Intelligence System -- Marketing Research System
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