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433.

Strategic integrated marketing communications

Percy, Larry, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live

Format:

Books

Publication Date

2018

Excerpt:

Overview of IMC -- Brands and IMC -- Companies and IMC -- Advertising -- Promotion -- Media

Available: Copies:

434.

eMarketing : the essential guide to marketing in a digital world

Stokes, Rob (eMarketing specialist)

redandyellow https://www.redandyellow.co.za/textbook/

Format:

Books

Publication Date

2018 2011

Excerpt:

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

Available: Copies:

435.

Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2018

Excerpt:

: The Grand Ole Opry / Brad Perry -- Case Study 5 Native Advertising: Novel or Deceptive? / Sarah

Available: Copies:

436.

Internet marketing : integrating online & offline strategies

Zahay, Debra L., author.

Format:

Books

Publication Date

2018

Excerpt:

advertising -- Mobile marketing -- Demand generation and conversion in B2B markets -- Customer relationship

Available: Copies:

437.

E-commerce : business, technology, society

Laudon, Kenneth C., 1944- author.

Format:

Books

Publication Date

2018

Excerpt:

-- E-commerce marketing and advertising, p.376 -- Social, mobile, and local marketing, p.464 -- Ethics

Available: Copies:

438.

Media now : understanding media, culture, and technology

Straubhaar, Joseph D., author.

Format:

Books

Publication Date

2018

Excerpt:

issues -- Advertising -- Media uses and impacts -- Media policy and law -- Media ethics -- Global

Available: Copies:

439.

Marketing for hospitality and tourism

Kotler, Philip, author.

Format:

Books

Publication Date

2017

Excerpt:

customers and communicating customer value and advertising -- Promoting products : public relations and

Available: Copies:

440.

Social media marketing : a strategic approach

Barker, Melissa S., author.

Format:

Books

Publication Date

2017

Excerpt:

Internet advertising.

Available: Copies:

441.

Cover image for Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Forbay, Rosland

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand advertising -- Research -- Cape Town, South Africa

Available: Copies:

442.

Key marketing metrics : the 50+ metrics every manager needs to know

Farris, Paul W., author.

Format:

Books

Publication Date

2017

Excerpt:

-- Advertising Metrics -- Online, Email, And Mobile Metrics -- Marketing And Finance -- The Marketing Metrics X

Available: Copies:

443.

Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2017

Excerpt:

's next? -- Example 7D: Selecting advertising and promotional tactics -- Checklist 7D: Advertising and

Available: Copies:

444.

Marketing for tourism, hospitality & events : a global & digital approach

Hudson, Simon, author.

Format:

Books

Publication Date

2017

Excerpt:

advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service

Available: Copies:

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