Search Results for Consumers

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433.

Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationship

Swanepoel, Clayton.

Format:

Manuscript

Publication Date

2007

Excerpt:

consumer-brand relationship / Swanepoel, Clayton.

Available: Copies:

434.

Information communication technologies and emerging business strategies

Graaf, Shenja Van Der, 1976-

Table of contents http://www.loc.gov/catdir/toc/ecip0611/2006010100.html

Format:

Books

Publication Date

2007

Excerpt:

corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by

Available: Copies:

435.

Cross-cultural buyer behavior

Taylor, Charles R., 1961-

Format:

Books

Publication Date

2007

Excerpt:

Consumer behavior -- Cross-cultural studies.

Available: Copies:

436.

On becoming a consumer : development of consumer behavior patterns in childhood

McNeal, James U.

Publisher description http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006038018.html

Format:

Books

Publication Date

2007

Excerpt:

On becoming a consumer : development of consumer behavior patterns in childhood / McNeal, James U.

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437.

Herd how to change mass behaviour by harnessing our true nature

Earls, Mark.

Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006027031.html

Format:

Books

Publication Date

2007

Excerpt:

Consumer behavior.

Available: Copies:

438.

Consumer culture : history, theory and politics

Sassatelli, Roberta.

Format:

Books

Publication Date

2007

Excerpt:

Consumer culture : history, theory and politics / Sassatelli, Roberta.

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439.

Consumer culture theory

Conference on Consumer Culture Theory (2006 : Notre Dame University)

Format:

Books

Publication Date

2007

Excerpt:

Consumer culture theory / Conference on Consumer Culture Theory (2006 : Notre Dame University)

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440.

Gender and consumption : domestic cultures and the commercialisation of everyday life

Casey, Emma.

Table of contents only http://www.loc.gov/catdir/toc/ecip0618/2006025024.html

Format:

Books

Publication Date

2007

Excerpt:

Women consumers.

Available: Copies:

441.

Living brands

Nadeau, Raymond.

Table of contents only http://www.loc.gov/catdir/toc/ecip0615/2006018778.html

Format:

Books

Publication Date

2007

Excerpt:

consumers, options, and interests. It's the intelligent way to respond to consumers' realities - and the

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442.

Profitable marketing communications : a guide to marketing return on investment

Young, Antony, 1964-

Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006039729.html

Format:

Books

Publication Date

2007

Excerpt:

consumers, target customers -- Manage your communications portfolio -- Differentiate any way you can

Available: Copies:

443.

Introducing environment

Peasgood, Alice.

Table of contents only http://www.loc.gov/catdir/toc/fy0715/2007390304.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0737/2007390304-b.html

Format:

Books

Publication Date

2007

Excerpt:

issues - as consumers, voters and citizens - we need to be able to understand what lies behind the news

Available: Copies:

444.

Karma queens, geek gods, and innerpreneurs

Rentel, Ron.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html
Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033801.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html

Format:

Books

Publication Date

2007

Excerpt:

Consumers.

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