Consumer behavior.

corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by

On becoming a consumer : development of consumer behavior patterns in childhood / McNeal, James U.

Consumer culture : history, theory and politics / Sassatelli, Roberta.

Consumer culture theory / Conference on Consumer Culture Theory (2006 : Notre Dame University)

consumers, options, and interests. It's the intelligent way to respond to consumers' realities - and the

consumers, target customers -- Manage your communications portfolio -- Differentiate any way you can

a technology-based business. It examines an online eyewear business that sells directly to consumers

transformed by the Internet and the near infinite choice it offers consumers, so traditional business models

Consumer behavior -- United States.

Consumer behavior : buying, having, and being / Solomon, Michael R.

well as for the messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be