Search Results for Public relations

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Strategic issues management : organizations and public policy challenges

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2009

Excerpt:

Public relations.

Available: Copies:

Toward a new public diplomacy : redirecting U.S. foreign policy

Seib, Philip.

Format:

Books

Publication Date

2009

Excerpt:

United States -- Foreign relations -- Public opinion.

Available: Copies:

Faith-based marketing : the guide to reaching 140 million Christian consumers

Stielstra, Greg.

Format:

Books

Publication Date

2009

Excerpt:

Firms. -- Public Relations Firms. -- Film and Video Production. -- Music Festivals. -- Churches

Available: Copies:

The library PR handbook : high-impact communications

Gould, Mark R.

Format:

Books

Publication Date

2009

Excerpt:

Libraries -- Public relations -- Handbooks, manuals, etc.

Available: Copies:

New strategies for reputation management : gaining control of issues, crises and corporate social responsibility

Griffin, Andrew.

Format:

Books

Publication Date

2009 2008

Excerpt:

Corporations -- Public relations.

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling

Available: Copies:

The new influencers : a marketer's guide to the new social media

Gillin, Paul.

Format:

Books

Publication Date

2009

Excerpt:

Customer relations.

Available: Copies:

Marketing management

Kotler, Philip.

Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html

Format:

Books

Publication Date

2009

Excerpt:

-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations

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The assault on reason

Gore, Al, 1948-

Format:

Books

Publication Date

2008 2007

Excerpt:

Public relations and politics -- United States.

Available: Copies:

10.

Writing for television, radio, new media

Hilliard, Robert L., 1925-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1104/2007922064-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007922064-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007922064-d.html

Format:

Books

Publication Date

2008

Excerpt:

Film -- External Professional -- Application : Video -- External Information and Public Relations

Available: Copies:

11.

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

: public relations, sponsorship, and corporate advertising.

Available: Copies:

12.

Corporate reputation : 12 steps to safeguarding and recovering reputation

Gaines-Ross, Leslie.

Publisher description http://www.loc.gov/catdir/enhancements/fy0743/2007038101-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0743/2007038101-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0805/2007038101-b.html

Format:

Books

Publication Date

2008

Excerpt:

Corporations -- Public relations.

Available: Copies:

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