Search Results for Public relations.

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650 Results Found

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433.

International communications strategy : developments in cross-cultural communications, PR and social media

Cambie, Silvia.

Format:

Books

Publication Date

2009

Excerpt:

Public relations.

Available: Copies:

434.

Strategic issues management : organizations and public policy challenges

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2009

Excerpt:

Public relations.

Available: Copies:

435.

Toward a new public diplomacy : redirecting U.S. foreign policy

Seib, Philip.

Format:

Books

Publication Date

2009

Excerpt:

United States -- Foreign relations -- Public opinion.

Available: Copies:

436.

The library PR handbook : high-impact communications

Gould, Mark R.

Format:

Books

Publication Date

2009

Excerpt:

Libraries -- Public relations -- Handbooks, manuals, etc.

Available: Copies:

437.

New strategies for reputation management : gaining control of issues, crises and corporate social responsibility

Griffin, Andrew.

Format:

Books

Publication Date

2009 2008

Excerpt:

Corporations -- Public relations.

Available: Copies:

438.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling

Available: Copies:

439.

Flat Earth news : an award-winning reporter exposes falsehood, distortion and propaganda in the global media

Davies, Nick, 1953-

Format:

Books

Publication Date

2009 2008

Excerpt:

private life of public relations -- The propaganda puzzle -- The dark arts -- insight in to the Sunday

Available: Copies:

440.

Brands and branding

Clifton, Rita.

Format:

Books

Publication Date

2009

Excerpt:

Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on

Available: Copies:

441.

Building brand momentum : strategies for achieving critical mass

Sevier, Robert A. (Robert Allen), 1955-

Format:

Books

Publication Date

2008

Excerpt:

Universities and colleges -- Public relations -- United States.

Available: Copies:

442.

Writing for television, radio, new media

Hilliard, Robert L., 1925-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1104/2007922064-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007922064-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007922064-d.html

Format:

Books

Publication Date

2008

Excerpt:

Film -- External Professional -- Application : Video -- External Information and Public Relations

Available: Copies:

443.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Available: Copies:

444.

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

: public relations, sponsorship, and corporate advertising.

Available: Copies:

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