Oasis Press/PSI Research,

Takes stock of research in the topic, criticizes the standard agency view and presents ideas and

Introduction. Research goal ; Rationale ; Object of study and research questions ; Organization of

research in the USA, Asia, Latin America, and Europe, Castells, formulates a systematic theory of the

-- Writing a résumé and job application letter -- Using the library and the inernet -- Writing a research

and L. Moutinho -- Consumer Behaviour / L. Moutinho -- Tourism Marketing Research / L. Moutinho

maintaining a competitive advantage. Partial contents: The eclectic roots of strategy implementation research

Assessment Philosophy -- The Brand Assessment Methodology -- Brand Assessment Questions -- Consumer Research

real world. Informed by Harold Kerzner's original research, it is for today's and tomorrow

-operative learning as a teaching strategy -- Using problem solving as a teaching strategy -- Using research as a

and research traditions -- Audience formation and experience -- pt. 6 Effects. The effect research

. Guide to research.