What is marketing? ; The marketing plan ; Buying behaviour and marketing research ; Branding and

science research -- Paternalistic lies -- Lies to the sick and dying -- Conclusion -- Appendix. Excerpts

-- The business plan -- the entrepreneur's blueprint -- Preparing the Business Plan -- Marketing research

-- Audiences. Constructing the audience: advertising research. keyword: Effects. Projecting the audience: drink

environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer

Development --- 6. Managing the OD Process --- 7. Action Research and Organization Development ---- III. OD

-- Planning for Market Selection Decisions -- Research Tools for Understanding Sports Consumers

, Position and the Marketing Mix -- 3. Marketing Planning -- 4. Buyer Behaviour -- 5. Marketing Research -- 6

-- Epilogue: Research methods in media studies.

Introduction to social psychology -- Methodology: how social psychologists do research -- Social

through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global

qualitative research : a researcher's perspective / Roddy Glen -- Creative briefing / Gary Duckworth