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4477. 
Cover image for Lesikar's basic business communication
Lesikar's basic business communication
by 
Lesikar, Raymond Vincent.
Format: 
Books
Publication Date 
1999
Excerpt: 
-cultural communication -- Correctness of communication -- Business research methods.
Available: Copies:
4478. 
Cover image for Campaign strategies and message design : a practitioner's guide from start to finish
Campaign strategies and message design : a practitioner's guide from start to finish
by 
Moffitt, Mary Anne, 1944-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018456690&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Research Strategies / Research Planning -- Sampling -- The Research Process -- Data Analysis and Statistics
Available: Copies:
4479. 
Cover image for The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
unanswered questions, research in the field of the entertainment-education strategy is both necessary and
Available: Copies:
4480. 
Cover image for Mastering the digital marketplace : practical strategies for competitiveness in the new economy
Mastering the digital marketplace : practical strategies for competitiveness in the new economy
by 
Aldrich, Douglas F.
Format: 
Books
Publication Date 
1999
Excerpt: 
"Based on research developed within A. T. Kearney, this resource provides a logical, step
Available: Copies:
4481. 
Cover image for Soft systems methodology : a 30-year retrospective ; Systems thinking, systems practice
Soft systems methodology : a 30-year retrospective ; Systems thinking, systems practice
by 
Checkland, Peter.
Format: 
Books
Publication Date 
1999
Excerpt: 
Movement. Ch. 4. Some Systems Thinking -- Pt. 2. Systems Practice - Action Research to Establish the Use of
Available: Copies:
4482. 
Cover image for Developmental psychology : an advanced textbook
Developmental psychology : an advanced textbook
by 
Bornstein, Marc H.
Format: 
Books
Publication Date 
1999
Excerpt: 
Research / Donald P. Hartmann and Thomas P. George -- Pt. II. Perceptual and Cognitive Development. 5
Available: Copies:
4483. 
Cover image for Scientist's guide to poster presentations
Scientist's guide to poster presentations
Scientist's guide to poster presentations
by 
Gosling, Peter J.
Format: 
Books
Publication Date 
1999
Excerpt: 
Science -- Research -- Posters.
Available: Copies:
4484. 
Cover image for Governance in "cyberspace" : access and public interest in global communications
Governance in "cyberspace" : access and public interest in global communications
by 
Grewlich, Klaus W.
Format: 
Books
Publication Date 
1999
Excerpt: 
, in the 'Internet community' and in academic research.
Available: Copies:
4485. 
Cover image for Consumer behaviour in tourism
Consumer behaviour in tourism
by 
Swarbrooke, John.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing. 12. Researching tourist behaviour - marketing research. 13. The marketing mix and tourist
Available: Copies:
4486. 
Cover image for Rethinking management information systems : an interdisciplinary perspective
Rethinking management information systems : an interdisciplinary perspective
by 
Galliers, Robert, 1947-
Format: 
Books
Publication Date 
1999
Excerpt: 
Farbey, Frank Land and David Targett. 10. Accounting as a Representational Craft: Lessons for Research on
Available: Copies:
4487. 
Cover image for The Blackwell encyclopedic dictionary of managerial economics
The Blackwell encyclopedic dictionary of managerial economics
The Blackwell encyclopedic dictionary of managerial economics
by 
McAuliffe, Robert E.
Format: 
Books
Publication Date 
1999
Excerpt: 
major reference work gives the user a full index and cross-references for detailed research, as well as
Available: Copies:
4488. 
Cover image for Exploring direct marketing
Exploring direct marketing
Exploring direct marketing
by 
O'Malley, Lisa.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing -- 4. The Marketing Database -- 5. Market Research and Testing -- 6. Customer Acquisition
Available: Copies:
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